Howl back at the WOLF when you can. What we learned from the "Wolf" blog (http://activerain.com/blogsview/1829147/when-the-wolf-is-running-the-hen-house) is that there are some pretty savvy realtors out there to help us! I think it really hit a nerve. A great debate followed. Thanks to all you professionals who contributed. I thought a follow up and summary of your ideas was in order. Our blog was a release of frustration...sparking an intelligent debate. A strategy emerged for dealing with this problem/opportunity and some potential for improvement. Dare I say...profit!
Following, I am going to summarize many of the great points made and attempt to present a strategy for dealing with this problem. We all agreed...
Short sales are a way for everybody to win provided they play fair and act responsibly. Buyers can get a great deal, sellers may get a break and investors (banks) get a fair value for a non-performing asset. There is money to be made or to be saved by all involved.
We also agreed:
The system needs to change and a number of innovative banks are working on fast track processes. That better include of B of A ... who are the worst. We all agreed that "local and regional banks" were much better at handling the process and helping everyone succeed. Thanks to Wells Fargo Bank for taking on the challenge for the nationals with their "Fast Track" initiative. 2 to 3 weeks is the maximum it should take for a contractual response from the bank. Hell they can turn down a loan in 5 minutes.
Better prepared SELLERS will get better results. How do sellers get better prepared? By using agents who are experts or dealing with agents who recognize they are not experts and refer their client to a specialist - short sale - team. If you want to see what a specialist team does, then visit Fred Weaver and Kevin Kauffman's team at www.group4610.com . These guys are animals. I love them. Do you think you are up to that on your own? Also:
- Know the bank(s) and have their seller requirements ready in writing before you list. This is available on-line from every bank.
- List only once the seller has provided all the information required by their bank
- Determine if you are really the right person to handle negotiations or should you hire a firm to support and require buyers to deal through them. If you want to see an example of such a firm visit www.escrowlegalservices.com. Some teams have their own negotiator. Banks will pay the negotiators fee so no loss to you or your clients.
- Get the property into short sale ahead of the offer if possible.
- Use systematic pricing to prove the market value. Do not just list low as you will lose and so will your seller.
- Beware of the "Opportunity Seller" - They will not be approved. "Life is lousy in my neighborhood so I think I may dump this puppy...." Doesn't cut it.
We can't say no to BUYERS or start sifting properties to show them or we may be steering. Top 5:
- Meet with buyers to discuss the time and effort needed to close a short sale. Explain the difference in well organized and poorly organized (read impossible) listings. Bring a success chart (what it will take and how long depending on the seller factors above).
- Gain agreement on their objectives and their tolerance. Can they wait 12 weeks? Will they inspect up-front to eliminate other issues.
- Discuss financing issues. Does the property need rehab even to be financed?
- Educate buyers on what to expect from the bank, which will be a counter offer. (see below)
- Review every property against your "success" chart before writing an offer
We need a Success Chart. As agents we need to learn to identify properties that have a chance of success. Seller is organized, listing agent is knowledgeable, a negotiator is available to carry the ball and the property is well priced. (There is nothing worse than being the 1st to identify the problem.)
We got a lot of great information out of the responses. Here are a few that may help you make money.
The Bank counters EVERY offer. This can lead to bad habits and dumb offers. Resist the urge. The bank will add an addendum to every offer. Naturally, that makes it a counter even when $ are agreed. Sly buyers will make offers that are protected under the short sale addendum effectively locking up properties until the bank responds. If you want to make 30 offers for a buyer that is up to you.
Know thyself. There is nothing wrong with not having all the resources to do this for clients. Sit down with the specialists and develop a strategy and referral plan. For as little as 30% of the fee you can have your "own" specialist team and a lot more time. BTW, Lorena and I don't offer this service to other agents, so this is not a pitch. We use a few specialists to help us get it done.
Our time is our most valuable asset. As agents, we are paid on results for sellers and buyers. Like golf, we only write down the score not the effort. Having a system will improve our odds and reduce our time. As a buyer, losing market opportunity chasing bad deals (often for months) will hurt the result.
There is money to be made (and to be saved). We can't ignore 30% of our market or our clients. It is time for mastery or to get help. Don't blunder off without knowing the obstacles. Find some experts or become one quickly.
Lastly, please howl at the Wolf, when you can... for a better way to treat people. Even better, hire professional howlers like Kevin and Fred.
For a free list of all available investment properties in Bellingham visit my real estate site:
http://lorena.kwbellingham.net/results.aspx?city=3931&featureor=BO%2CSS&sort=listprice_asc
Best wishes for success! Doug and Lorena Foster